Your store and products may be amazing, but how will your potential clients find out about your offers? Here you will find a quick guide how to get customers.
Your customers are the lifeblood of your business. You need to build your marketing strategy around them. Firstly you need to understand who your customers are and what do they want.
When you start getting serious with marketing, you need a set of tools. Before you go browsing the whole world wide web, check out free Shopify Business Tools and Shopify App Store. Here we will focus only on solutions that have a great fit with a Shopify store.
The first suggestion would be Google Analytics - it's for free. Google Analytics is a freemium web analytics service developed by Google - it offers you a wide range of data about your store visitor demographics, traffic sources, visitor conversions and other useful data.
You can find a quick guide for setting up a Google Analytics account for a Shopify store here.
Check out your user typical countries, states, cities, age, language and other factors. Take your time to understand Google Analytics in order to know your potential client as much as possible. And also to be able to track different user segment conversions.
Visit Google Analytics Academy to learn anything and everything about Google Analytics.
You will need an Email Marketing tool for your newsletters - to make the whole process much easier with stunning Email templates and also - to follow results of different campaigns.
It might as well not be MailChimp, even though it's the most popular on Shopify App Store. Shopify suggests also Mad Mimi and different app combinations for different use. You can see a full list of Email marketing pluggins on Shopify here.
If you're just getting started with Marketing, Kit might be a great app for you. They offer effective Facebook and Instagram Ads, Facebook post updates and personalized "thank you" Emails.
Privy is a Shopify app that offers to create custom pop-ups, banners and other creatives in order to convert your visitor to leads. Catch your customers before they leave your website. There's no need for coding - the have drag-and-drop design tools.
There is a wide selection for SEO apps - SEO Doctor, Plug in SEO, SEO Image Optimizer and more. Don't forget to check Customer Service apps - in order to provide the best customer service to your customers.
The full list of Shopify Marketing apps you can see on Shopify App Store here.
You can also check out Shopify guide on Email marketing here.