Marketing Guide

Your store and products may be amazing, but how will your potential clients find out about your offers? Here you will find a quick guide how to get customers.

 

Your customers are the lifeblood of your business. You need to build your marketing strategy around them. Firstly you need to understand who your customers are and what do they want. 

Check out Shopify guide Ecommerce Analtyics and The Ultimate Guide to Business Plans to get you started on understanding your business concept and gathering data. 

Firstly find out what Shopify has to offer. There's a selection of Free Business Tools and a wide range of apps on Shopify App Store. Here's a quick preview on what kind of free business tools Shopify has:

 

You can also check out Shopify guide on Email marketing here

What kind of social networks should you choose? It's your pick.

 

When you set up Twitter account for your store, customize your account page and have your first Twitter posts, you can start advertising with Twitter. Find Twitter Advertising Platform in the right colomn of your Twitter home page.

You can see that Twitter offers a selection of campaign strategies depending on your objective. You can focus on getting website visits, followers for your Twitter page, tweet engagements or brand awareness - so that people find out about your store. You can also promote a video or select "website conversions" option with the purpose of getting visitors to do a certain action on your store. 

How to select?

When you have selected your campaign goal, there are four main steps you need to take in order to launch your Twitter campaign. 

Firstly there's a quick overview - name your campaign, set timing and duration. Then you need to select your audience. Twitter gives you the option to choose by location, language, what kind of devices your clients use and more. Before you start creating your campaign, make some research and determine what kind of accounts do your potential clients follow, what are their typical interests etc. The more you know about your potential customer - better results you get. Which is this case means higher conversion rate - lower costs and more clients.

 

You can also check out Shopify guide on 50 Ways to Make Your First Sale or the wide range of Marketing Guides that you can find on KissMetrics