Baby Steps in Marketing
A QUICK GUIDE IN MARKETING 101
We all have found ourselves in situations when we think that everything is going good but for some unexplainable reason our ideas decide on their own to fail.
Therefore, here you’ll find a quick and easy guide that will help you to prevent a variety of mishaps right from the beginning in the world of e-commerce. Take a closer look at these points and in no time your company should start to attract more customers.
When you are getting started with e-commerce, one of the first steps that you take is creating your website. Shopify offers a wide range of different themes, so you can choose one of them and use it as the foundation of your image. Of course, you will need to adjust the theme to your own needs.
Before you do that, you need a clear vision of what your brand is really about. The first step here is your logo. It can either be an icon or your brand name in a special typeface. Both the brand name and the logo should symbolize your values and your style that will attract your potential customer.
You should also be clear on what are the main colours that define your brand and use these colours in your website, social network accounts and e-mails.
When you are starting your own business, you should have a vision about your potential customer. Maybe those are women in the age of 25-34, maybe those are men in the age of 18-25. Who are those people? What do they like? Are they interested in fashion, dogs, healthy lifestyle or something else? You should never stop asking these questions.
Google has done a great job in creating tools that are extremely useful both for small businesses and large corporations. Firstly, setting up your Google Analytics account is a must. It will give you a lot of useful data about your website traffic - how many users are visiting your website, how many of them leave after checking out only the first page. You can find out the percentage of the visitors, who are new, you can check out traffic data for returning visitors and a lot of other extremely useful data.
Google Analytics gives you an insight about the locations from which your traffic comes from, and you also can see - how many of your visitors check out your site from their phone. When you get the hang of what Google Analytics is really about and start using all the tools it offers - you have a clear picture of your actual client.
If you want to manage most of your tags in a simple way, you should start using Google Tag Manager. In the future it will save some time for you. Google Barometer can get very useful if you want to get more information of how people use the Internet across the world. For advertising you can check out the Display Network, which offers you different types of advertising.
Choose Google AdWords for your SEM, if you want to attract customers by specific keywords. Let's imagine you are selling T-shirts with designs of monkeys on them. By using Google Keyword Planner or any other keyword tool you find out that many people actually search in Google “T-shirt monkey design”. You can take a variation of different keywords in this topic and start your first Google AdWords campaign.
So, you were checking out potential keywords for your monkey business. You have some kind of vision what kind of keywords are relevant to your business. You can also check out your competitor keywords by doing some simple stalking or using tools like Similarweb, SpyFu or any other tool that gives you information of what your competitors are doing - from what kind of channels they get traffic, what content do they use in their ads, but in this case - what are the main keywords that bring them traffic.
When you have a list of keywords, you should write a content guide for your own use. For example, you have decided that your customers are all people who are monkey lovers. In order to catch those monkey lovers, you start using the names of different monkey species or famous monkey names.
You should also make sure that you have written for your SEO the titles and descriptions in your pages. Don't make them too long - the title should never be longer than 155 characters. You should also always think about the titles of the images that you upload. Be very precise about what is in the image, because precision in this case will lead your images to the top search results in Google.
In a world where most of the Internet users have at least one active social network account, you can be quite sure that social networks have potential in getting you both followers and customers. Check out all the top social networks and create accounts for your business in the ones you have chosen. Mostly Facebook, Twitter, Instagram and Pinterest is top choice. When you have that done, start posting about topics that your brand cares about. When people who care about the same values that your brand has, you can start telling more about the products that you offer and attract sales.
Shopify offers different solutions for your automatic e-mails. You should offer your visitors the opportunity to subscribe to your newsletters. You should also set up an automated e-mail sequence that goes out to your customers - after signing up or making the first purchase, and later on reminding about your brand. Also you should actually provide your subscribers with the newsletters that you have promised. When you have set up your blog and start writing about relevant content for your customers, you can take the same topics and write about them in your newsletters. Add an action button in the end of the e-mail - it can lead your customer to the blog article. If you are sending a newsletter about new products, lead the customer to a page where they can actually buy these products.
These are some of the essentials that always must be in a good shape, so the percentage of possible failure would go down. We would like to continue informing you about useful tips on how to make your business more successful. If you want good things to happen more often, subscribe below or just start using Printify.